Marketing and Communications Director

Overview

The Marketing and Communications Director is responsible for the strategic direction and implementation of all French Quarter Festivals, Inc.’s external communication, including but not limited to branding and marketing efforts, paid advertising, public relations messaging, media relations, and the social media presence. The goal of the Marketing and Communications Director is to promote FQFI and its key events by consistently articulating and elevating the purpose, mission, and vision of FQFI and our key events.

Title: Marketing and Communications Director

Supervising Manager: Emily Madero, President and CEO

Responsibilities

Strategy

• Develop and implement annual marketing strategy and calendar

• Create and manage annual marketing budget

• Develop messaging strategy across all platforms

• Ensure annual goals are met and create outcomes reports

Marketing and Advertising

• Oversee the overall strategy, development, and distribution of all collateral including but not limited to websites, annual reports, newsletters, social media, and traditional/non-traditional ad campaigns

• Develop advertising strategy and oversee implementation across platforms including print, out-of-home, television and radio

• Maintain and manage relationships with suppliers, including negotiating rates and ensuring timely delivery

• Coordinate promotional events such as online contests, raffles, tabling, etc.

• Hire and manage seasonal marketing support team (e.g., social media team, assistants, photographers, videographers, graphic designers, public relations partner, and volunteers)

• Engage and manage the FQFI Board of Directors Marketing Committee

• Drive ticket sales for FQFI special events, including but not limited to Fest Family VIP passes

Public Relations

• Develop and drive the annual public relations strategy for FQFI and its events and initiatives

• Manage all crisis response communications including messaging and coordination of internal and external stakeholders

• Write and distribute all press releases, newsletters, and media alerts

• Develop and maintain media partnerships, both local and national

• Develop and deliver media pitches and coordinate subsequent media interviews

• Create strategic messaging and talking points for all media engagements

• Serve as secondary spokesperson for FQFI

• Oversee media engagement at FQFI events including but not limited to media credentialing and hospitality areas

Digital Asset Management

• Draft and distribute quarterly newsletter

• Develop and execute strategies to optimize web traffic and conversion

• Manage website and app

• FQFI has a WordPress site that requires regular updates. The Marketing and Communications Director is responsible for edits, creating new pages, and applying regular updates

• The French Quarter Festival app is integrated with WordPress sites. The Marketing and Communications Director will be responsible for coordinating annual updates and improvements with vendors and applying regular updates via the website.

• Design, source, and produce new graphics as needed

• Monitor analytics to gain customer insights and ensure maximum efficacy of FQFI web presence

Social Media

• Develop and implement a social media strategy

• Analyze and report on digital metrics across all social platforms, utilizing analytics to inform strategy

• Strategize opportunities to grow audiences and build engagement

Asset and Brand Management

• Develop and maintain consistent brand identities across all FQFI brands

• Work closely with the Merchandise team to maintain consistency and market products that build or enhance brand integrity

• Overseeing photography, photo-editing, and management of photo archives for FQFI events and digital graphics

• Creating standard templates that are easily accessible across the team (letterhead, email signatures, etc.)

Fundraising and Sponsorship

• Work closely with the Fundraising and Sponsorship teams to create messaging and marketing collateral for annual campaigns and donation opportunities

Skills and Experience

• Passionate about New Orleans and our unique local music and culture

• Proactive and professional self-starter with the ability to work independently and within a team

• Excellent professional communication skills (written, verbal, and public speaking)

• Strong time and project management skills

• 3-5 years minimum experience in a marketing and/or communications leadership role

• Direct experience managing digital assets such as social media, websites, and apps

• Public relations management experience preferred

• Budget management experience

• Computer proficiency, including Microsoft Word, Excel, and PowerPoint

French Quarter Festivals, Inc. is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national or ethnic origin, disability, age, or sexual orientation.

To Apply: Please email your resume and cover letter to [email protected] no later than August 8, 2025.